The Cairngorms National Park takes in some of the most spectacular landscapes in Britain, from the wild tundra of the high mountain tops to the seclusion of the ancient pinewoods. Heather, moor, vivid with summer colour, and grand glens, haunt of red deer and golden eagle, are just some of the other habitats within the park.

Just as important, there are friendly towns and villages, mainly along the Don, Dee and Spey, each with its own sense of community, so that visitors can discover not only spectacular wildlife, but also a rich cultural heritage.

The turbulent past is recalled at visitor attractions such as folk museums and heritage centres, as well as castles, some of which have played part in the drama of the Jacobite rebellions, with both Strathspey and Deeside as a backdrop. In more peaceful times, the rise of the Victorian sporting estate is an important theme, especially after Queen Victoria chose Deeside as her holiday retreat. Today, estate management for sporting activities is still significant for the local economy, along with forestry and farming, whisky distilling and tourism.